logo

I have decided to follow the tradition most often adopted in fashion, and that is to have a minimalist word logo. For me, it was essential to find a font that had the character that went in tandem with the rest of the identity for Choke, and the choice fell on Alter Haas Grotesk, it is an interpretation of Helvetica, with a character reminiscent of Helvetica printed in one of Joseph Mullers-Brockman's books.
I have digitally painted on the logo to increase the feel of a printed font, in the marked area I have put on a layer to make it look like the font is bleeding out a bit more than in the original. I think that gives the logo an extra layer, it may not be visible in smaller print, but I think it gives the font a reinforcement in its character.

commercial-film

print campaign

CHOKE_POSTER1 CHOKE_POSTER2 CHOKE_POSTER3 CHOKE_POSTER4 CHOKE_POSTER5

CHOKE_POSTER6 CHOKE_POSTER7 CHOKE_POSTER8 CHOKE_POSTER9 CHOKE_MAGAZINE_1 CHOKE_MAGAZINE_2

web-page

social media, instagram

sustainability | rebag

One way for Choke to implement sustainable thinking is rather than buying plastic or paper bags, which affect the environment and is a cost to the company; instead, you re-bag already existing bags from elsewhere.

The same ideology applies when it comes to the packaging that goes out to customers who bought garments through the web, where you use already existing or leftover material that you can use as collie material. The same goes for text tags for the clothes.

CHOKE_BAG_1 CHOKE_BAG_2 CHOKE_BAG_3 CHOKE_BAG_4 CHOKE_BAG_5 CHOKE_BAG_6 CHOKE_BAG_7 CHOKE_BAG_8 CHOKE_BAG_9 CHOKE_BAG_10 CHOKE_BAG_11

Koncept, Art direction, Photography, Graphic design, Editing and Directing by Honer Akrawi

Modell: Lamin Colley
Stylist: Susanna Mönttinen
Visual effects: Johan Wibrink